Named after broadcaster and fashionista Alexa Chung, the Mulberry Alexa will undoubtably go down in history as one of the designer’s most iconic bags.
The Alexa was born from a picture spotted by Emma Hill; Mulberry’s creative director at the time, of Chung carrying an Elkington bag – Mulberry’s classic men’s briefcase.
“We loved how it looked,” says Emma Hill, Mulberry’s creative director, “and we thought designing a bag that was inspired by Alexa, by that particular image, was just… a nice thing to do. And, of course, Mulberry has this tradition of naming bags after girls. But it wasn’t a collaboration [with Alexa Chung]; she didn’t contribute to the design process.”
And so it was created; a versatile satchel bag with the signature Postman lock, braided leather handle and front buckle details. A softer sister to the Elkington, when released it had a waiting list of 9000!
“It’s an adaptable bag – you can wear it in different ways. Over your shoulder, over your body, carry it in your hand. So, it feels like you’re getting more, in that sense. And it’s not gaudy. It’s easy, understated, but kind of exceptional. I always say it’s the anti-It bag that somehow became an It bag.” says Emma Hill.
Dress it up with a floaty skirt and heels or take it into town wearing jeans and a t-shirt. What we can guarantee is that the Alexa will quickly become your go-to bag for all occasions.
Shop Mulberry here.