It’s the brand that created the iconic double G’s and the striking red & green stripe – we take a look at the history behind the hottest designer of the moment and put the Spotlight on Gucci…
Guccio Gucci was born in Italy in 1881 and as a young hotel worker in Paris was impressed with the luxurious, high quality luggage guests brought with them. He later returned to Italy and in 1920 opened a shop in Florence that sold leather goods in a classic style. Gucci began to produce high quality bags, shoes as some items of clothing and opened more shops in Milan and Rome.
Due to leather shortages during World War II Gucci made handbags using cotton canvas distinguished with a double G ‘web’ pattern and striking red and green stripes. After the war, pieces were embellished with a crest inscribed with the family name – still seen on some items today.
Following the brands success, Guccio’s sons Aldo and Rodolfo expanded further in 1953, opening offices in New York City. Soon film stars and the world’s elite were seen wearing Gucci’s bags, loafers and clothing – turning the brand into an international status symbol. The years between 1947 and 1966 saw the introduction of flowers, butterflies and bamboo handles on bags and the iconic horse-bit was adorned to loafers.
In the 1980’s the brand struggled due to family disputes and in the early 2000’s they were in a seemingly relentless battle with counterfeiters (including taking out a lawsuit against Guess for ‘imitating their trademarks.’) However, a positive turnaround began with the appointment of Dawn Mello and Tom Ford as editor and ready-to-wear designers.
Now overseen by Creative Director Alessandro Michele, Gucci is enjoying a huge surge in popularity. In the new collections we can see the iconic flower and butterfly patterns popular in the 1940’s and bags are brazenly sporting the monogram canvas or striking metal GG embellishments.
Grab it while it’s hot and shop our collection of Gucci here.